Comparison: Facebook or Twitter Has More Marketing Power?

Both Facebook and Twitter have their respective demeanors and unique networking features to lure people into using them but which is the best as a marketing medium, this is a controversial issue. Of course there is other networking site but these are the two current hot cakes that make people go crazy over. Narrowing down into simple words, the Facebook is better for those who love to access via their mobile devices but Twitter is deemed to be more convenient for easy frequent updates.

Nevertheless, in comparing networking sites, it is Facebook that gains the better triumph over Twitter. This can be seemingly witnessed from the prominent features Facebook displays. The range of network is so much wider in Facebook, marking 394 million of people to access to. This larger member base is in contra with Twitter, who has only registered up to six million of active users so far. Simple math, simple comparison – the exorbitant users in Facebook indicates stronger marketing opportunities, allowing broader spread of words and chances of sales success.

Apart from that, although both the Facebook and Twitter have the status-posting feature, the prominence lies arguably more on Facebook, best for marketing purposes as it is displayed in the newsfeeds of all people in your network friends. This is especially great to advertise promotions, upcoming events, discounts or any new products. The additional aspect that Facebook wins over Twitter is that the pictures or videos can be viewed immediately without clicking into the link onto a new window. Of course, the commenting feature is an incredible channel for interaction.

Another outstanding feature seen when comparing networking sites is the useful feature of allowing users to create an event page then inviting their friends to attend. The options available – attending, maybe or no is a feasible notification for you to know if a particular person is going to attend the event or not. Besides being able to roughly estimate the number of people, you can be prepared of who will be attending and how the event should be navigated.



Chris is the writer of this article , you can visit us for more information on compare and comparison.